Sunday 4 May 2014

Mobile apps to hit >$70B revenue driven by explosion of diversity

Digi-Capital, an investment bank for mobile apps and games, has just published its Mobile Apps Investment Review Q1 2014 (www.digi-capital.com/reports). Commenting on the Review, DigiCapital Managing Director Tim Merel said:

“Everyone knows that mobile apps are hot, and that games have taken the lion’s share of revenue so far. We think the balance is going to change, with other app categories using new approaches to win. We’re already seeing SaaS-like App as a Service models emerging, and we can’t wait to see what happens next.

We forecast that mobile apps could reach >$70B revenue globally, with non-games apps to double revenue share from 26% to 51% by 2017 (61.3% CAGR 13-17F).


Dramatic mobile app usage growth is disrupting incumbents, with mobile usage having grown 5x in 4 years to ~20% of media consumption last year (50% CAGR 09-13).